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Nowadays, it seems like everyone is a “personal brand.” But you don’t need to be a social media influencer to put some basic strategies to work for you in building your business reputation online. We’ll discuss figuring out the basics of your brand, clarifying your message, and setting up your visual and "voice/tone" branding. We’ll also discuss determining your target audience, deciding where to be visible online, content and engagement strategy, and how to extend those online relationships to offline business.