Allie Benzshawel is the Assistant Director of Digital Content at Lynn University. She’s been with Lynn’s Office of Admission for five years and leads the department’s digital efforts on various social and digital platforms. Allie focuses on producing valuable content for prospective students through effective messaging and storytelling.
Prior to joining Lynn, Allie worked in advertising, talent recruitment, and marketing for the hospitality industry. An Iowa native, Allie holds degrees from the University of Iowa in both communication studies and journalism and mass communication, and her master’s degree in media studies from Lynn University.
This presentation will discuss the advantages of an admission office having their own social media accounts and how to utilize resources you already have in place. You’ll also learn tactics on how to develop a positive working relationship with your main marketing/communications department.
You’ll hear about how to create opportunities for customer service on social, including lead generation and how to build your follower base and find user-generated content.
Lastly, discover how you can utilize your current student population to help your enrollment efforts.
Takeaways – how to: