Katie graduated from Indiana University in 2015 with a Bachelor’s Degree in Communication and Culture. She then took a position on the Allstate Insurance Company’s Corporate Relations and Marketing team. After a few years in the private-sector, Katie joined the Peace Corps. It was there that her love of international education came to light. After her stint in Peace Corps Uganda, she continued to follow her passion for promoting international relations through education. She currently resides in Washington, DC, and spends her free time contributing her social media skills to a volunteer-led women empowerment yoga organization, as well as taking as many yoga classes as she can fit into a day.
In this session, we will first discuss the current state of international student recruitment and how your university can handle challenging communications. The world is an ever-evolving place, especially the current state of higher education. I'll talk about ways to assuage student and parent concerns while maintaining your brand voice.
To do so, I will discuss the importance of creating effective campaigns by utilizing storytelling. This will help your institution get ahead of the negative news and position your brand in a positive light, all while increasing connections with students.
After this session, attendees should be able to: