Build a streamlined approach to establishing new profiles. Learn from UCSB, a campus implementing a registration process for new and existing accounts, a corresponding social directory, and a foundation of guidelines, best practices, and security protocols to serve as a resource to campus communicators.
During Bob's session, the audience will find ways to think differently about social media content and how--even if you're a one-person team like him--you can create engaging content around episodic social media events.
This session will provide a look at best practices for digital accessibility for marketers when creating content for social media platforms. Plus, it will provide resources for how to continue your educational journey beyond this session.
Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.
Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.
Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies to help you identify new and creative ideas.
Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.
Experience a unique online gathering of senior-level, cross-industry marketers. We're the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.
Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!
Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi
If you're a social media, marketing, or content professional that manages any of your university's social media channels, this event is your chance to meet and talk shop with your HESM community!
We know our community well — which means over the last 10 years we’ve fine-tuned how to build a compelling, relevant agenda that we know you’ll find the most informative and inspirational. This is what our attendees love most about our social media marketing programs.
— Liz Harter
Social Media Manager, University of Notre Dame,
— This is the most beneficial conference I attend each year!
Director of Social Media, Texas A&M University,
— Webb Lewis
Digital Content Specialist, University of Mississippi,
— Angela Filler
Senior Director of Marketing, Wofford College,
We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.
If you have an insightful, take-away driven case study to share, we want to hear from you.
We help our media partners engage with our community of marketing leaders and decision-makers.
