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SMSsummit Higher Ed — Live Virtual Conference

October 18 and 19th include sessions focused on higher education social media marketing for colleges and universities.

Monday, October 18, 2021

8:35 am–8:45 am PDT

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8:45 a.m.–9:30 a.m. PDT

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9:30 a.m.–9:45 a.m. PDT

9:45 am–10:30 am PDT

Katie Falcone
Content Marketing Manager
UC Santa Barbara

10:30 a.m.–11:15 a.m. PDT

Hillary Smith
Social Media Strategist, University Relations
Clemson University

11:15 a.m.–11:45 a.m. PDT

11:45 a.m.–12:30 p.m. PDT

Josef Bookert
Digital and Social Media Strategist
Yale Medicine

12:30 p.m.–1:15 p.m. PDT

Panel

Kirsten Clark
Associate Director of Enrollment Services Communication & Marketing
University of Houston
Webb Lewis
Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

1:15 p.m.–2:15 p.m. PDT

2:15 p.m. PDT

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SMSsummit Higher Ed — Live Virtual Conference

Tuesday, October 19, 2021

8:35 a.m.–8:45 a.m. PDT

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8:45 a.m.–9:30 am. PDT

Leah Mallett
Associate Director of Digital & Social Media
Bucknell University
Brandy Kift
Director of Marketing Strategy
Bucknell University

9:30 a.m.–9:45 a.m. PDT

9:45 a.m.–10:30 a.m. PDT

Panel

MODERATOR
Michael Benning

Social Media Director
University of Iowa
Krista Berend
Director of Social Media
Texas A&M University
Victoria Mendoza
Director of Social Media
University of Southern California
Sydney Jones-Wright
Assistant Director of Social Media and Communications
Jacksonville State University

10:30 am–11:15 am PDT

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11:15 a.m.–11:45 a.m. PDT

11:45 a.m.–12:30 p.m. PDT

Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations

12:30 p.m.–1:15 p.m. PDT

Panel

MODERATOR
Jennie Moore Marshall

Director of Marketing
Regis College
Josh McDaniel
Director of Marketing & Branding
Northwestern State University of Louisiana
Maria DeCabooter
Assistant Director, NAU Social Media
Northern Arizona University

1:25pm - 2:10pm PDT

Stephanie Swindle Thomas
Director of Social Media and Visual Assets, College of Arts and Architecture
Penn State

1:15pm - 1:25pm PDT

1:15 p.m. PDT

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SMSsummit Corporate — Live Virtual Conference

October 20th and 21st include sessions focused on private-sector and corporate brand case studies for marketers across industries.

Wednesday, October 20, 2021

8:35 a.m.–8:45 a.m. PDT

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8:45 a.m.–9:30 a.m. PDT

Panel

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9:30 a.m.–9:45 a.m. PDT

9:45 a.m.–10:30 a.m. PDT

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10:30 a.m.–11:15 a.m. PDT

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11:15 a.m.–11:45 a.m. PDT

11:45 a.m.–12:30 p.m. PDT

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12:30 p.m.–1:15 p.m. PDT

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1:15 p.m.–2:15 p.m. PDT

2:15 p.m. PDT

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SMSsummit Corporate — Live Virtual Conference

Wednesday, October 20, 2021

8:35 am–8:45 am PDT

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8:45 a.m.–9:30 a.m. PDT

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9:30 a.m.–9:45 a.m. PDT

9:45 am–10:30 am PDT

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10:30 am–11:15 am PDT

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11:15 am–11:45 am PDT

11:45 a.m.–12:30 p.m. PDT

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12:30 p.m.–1:15 p.m. PDT

Panel

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1:15 p.m. PDT

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Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

Caitlyn Richtman
Social Media Specialist
University of Georgia
Chantell Cosner
Marketing & Brand Manager
Gonzaga University
Jon Hinderliter
Director of Marketing and Communications
University College at Washington University in St. Louis
Celia Ffrench
Vice President, Program Marketing Strategy
Herzing University
Bob Musinski
Senior Vice President of PR, Social Media and Content Marketing
CBD Marketing
Speaker TBA
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Corporate On-Demand Sessions

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