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SMSsummit Higher Ed — Live Virtual Conference

October 18 and 19th include sessions focused on higher education social media marketing for colleges and universities.

Monday, October 18, 2021

8:35 am–8:45 am PDT

Elizabeth R. Hornsby, Ph.D.
Assistant Professor and Graduate Coordinator, Department of Communication and Media Studies
Southeastern Louisiana University

8:45 a.m.–9:30 a.m. PDT

Steve App (he/him)
Business Development Manager
Campus Sonar

9:30 a.m.–9:45 a.m. PDT

9:45 am–10:30 am PDT

Katie Falcone
Content Marketing Manager
UC Santa Barbara

10:30 a.m.–11:15 a.m. PDT

Hillary Smith
Social Media Strategist, University Relations
Clemson University

11:15 a.m.–11:45 a.m. PDT

11:45am - 12:00pm PDT

Eric Clark
Enterprise Account Executive
Hustle
Erica Halvorson
Account Executive
Hustle

12:00 p.m.–12:45 p.m. PDT

Josef Bookert
Digital and Social Media Strategist
Yale Medicine

12:45 p.m.–1:30 p.m. PDT

Panel

MODERATOR
Tomika DePriest

Senior Director, Communications and Marketing
Emory University Campus Life
Webb Lewis
Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi
Jason Boucher
Social Media Director
University of New Hampshire

1:30 p.m.–2:30 p.m. PDT

2:15 p.m. PDT

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SMSsummit Higher Ed — Live Virtual Conference

Tuesday, October 19, 2021

8:15 a.m.–8:30 a.m. PDT

RJ Thompson, MFA
Associate Director of Student Engagement
University of Pittsburgh College of Business Administration

8:30 a.m.–9:15 am. PDT

Leah Mallett
Associate Director of Digital & Social Media
Bucknell University
Brandy Kift
Director of Marketing Strategy
Bucknell University

9:15 a.m. - 9:30 a.m. PDT

Sandra Chung
Sr. Content Marketing & Partnerships Manager
PlayPlay
Maxime Hoppenot
Account Manager & Video Content Expert
PlayPlay

9:30 a.m.–9:45 a.m. PDT

9:45 a.m.–10:30 a.m. PDT

Panel

MODERATOR
Michael Benning

Social Media Director
University of Iowa
Krista Berend
Director of Social Media
Texas A&M University
Victoria Mendoza
Director of Social Media
University of Southern California
Sydney Jones-Wright
Assistant Director of Social Media and Communications
Jacksonville State University

10:30 am–11:15 am PDT

Matt Diteljan
CEO, Co-Founder
Glacier
Teri Olin
Senior Marketing Manager
Central Washington University

11:15 a.m.–11:45 a.m. PDT

11:45 a.m.–12:30 p.m. PDT

Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations

12:30 p.m.–1:15 p.m. PDT

Panel

MODERATOR
Joseph O'Connell

Director of Communications
Regis College
Josh McDaniel
Former Director of Marketing & Branding
Northwestern State University of Louisiana
Maria DeCabooter
Assistant Director, NAU Social Media
Northern Arizona University
Jamila Walker
University Social Media Manager
Old Dominion University

1:25pm - 2:10pm PDT

Stephanie Swindle Thomas
Director of Social Media and Visual Assets, College of Arts and Architecture
Penn State

1:15pm - 1:25pm PDT

1:15 p.m. PDT

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SMSsummit Corporate — Live Virtual Conference

October 20th and 21st include sessions focused on private-sector and corporate brand case studies for marketers across industries.

Wednesday, October 20, 2021

8:35 a.m.–8:45 a.m. PDT

Joe Cox
Founder & Creator
The Pop-Marketer

8:45 a.m.–9:30 a.m. PDT

Keynote

Sydney Morgan
Content & Community Strategist
Chemistry
Laura Forester
Vice President, Director of Strategy & Engagement
Chemistry
Michael Seymour
Global Director of Market Research
NetBase Quid

9:30 a.m.–9:45 a.m. PDT

9:45 a.m.–10:30 a.m. PDT

Ryan Lytle
Director of Social Media
Adobe

10:30 a.m.–11:30 a.m. PDT

LIVE WORKSHOP

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

11:30 a.m.–12:00 p.m. PDT

Networking Break

12:00 p.m. - 12:15 p.m. PDT

Jazmin Griffith
Director of Social Strategy
ICUC.social

12:15 p.m.–1:00 p.m. PDT

Sarah Glaswand
Director, Global SME Corporate Leadership
Mastercard

1:00 p.m.–1:45 p.m. PDT

Amber Taylor
Organic Social Strategy Lead
The Home Depot
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SMSsummit Corporate — Live Virtual Conference

Wednesday, October 20, 2021

8:10 am–8:25 am PDT

Joe Cox
Founder & Creator
The Pop-Marketer

8:25am - 8:40am PDT

Maxime Hoppenot
Account Manager & Video Content Expert
PlayPlay
Sandra Chung
Sr. Content Marketing & Partnerships Manager
PlayPlay

8:40 a.m.–9:30 a.m. PDT

Daniel Hill
Content Creator
DanielHillMedia
Brian Hollingsworth
Brand Strategist
Hollingsworth And

9:30 a.m.–9:45 a.m. PDT

9:45 am–10:30 am PDT

Julie Rose
Manager, Social Media
CommonSpirit Health

10:30 am–11:15 am PDT

Panel

MODERATOR
Amelia Tran

Head of Digital
iSpot.tv
Kelsey Murray
Global Head of Social Media
Nasdaq
Susan Chang
Head of Social Media
Dropbox

11:15 am–11:45 am PDT

11:45 a.m.–12:30 p.m. PDT

Lauren Beane
Chief of Staff - CX Lifecycle Journeys
Cisco

12:30 p.m.–1:15 p.m. PDT

Panel

MODERATOR
Lauren Thomas

Senior Manager - Communications & Social
Intuit
Chris Kelleher
Manager, Global Social Media
Bose
Patrick Webster
Social Media Content Creator
Monterey Bay Aquarium

1:15 p.m. PDT

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Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

Chantell Cosner
Marketing & Brand Manager
Gonzaga University
Jon Hinderliter
Director of Marketing and Communications
University College at Washington University in St. Louis
Chandel Charles
Social Media Consultant
The Ohio State University College of Medicine
Ann Adelsberger
Digital Media Producer and Videographer
MIT Medical
Codi Dantu-Johnson
Social Media Specialist
UC San Diego
Upasna Kakroo
Vice President Marketing, Communications, and Digital
Alumni Association of the University of Michigan
Celia Ffrench
Vice President, Program Marketing Strategy
Herzing University
Bob Musinski
Senior Vice President of PR, Social Media and Content Marketing
CBD Marketing
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Corporate On-Demand Sessions

Chrissy Harris, Ph.D.
Research Manager
broadhead.
Missy Young
Social Media Director
broadhead.
Brandi Briggs
Social Media Director
AT&T
Courtney Redford
Digital Advertising Manager
Radio Systems Corporation
Alex Rynne
Senior Content Marketing Manager, Sales and Marketing Solutions
LinkedIn
Zenia Johnson
Director of Provider and Patient Marketing
BehaVR
Christine Gritmon
Social Media & Personal Brand Strategist
Christine Gritmon Inc.
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