Sandra Chung is Sr. Content Marketing & Partnerships Manager at PlayPlay. Keeping her pulse on everything digital marketing, she previously led content at Mention and managed social media at Hootsuite.

Sandra Chung’s Session

9:15 a.m. - 9:30 a.m. PDT —

How to Transform Your College's Social Media Strategy with Video

Nowadays, social media managers of colleges have a lot on their plate. Not only do they need to build and maintain a positive image of their school, inform, engage + grow their community—not to mention, have an impact on student recruitment rates. Sounds impossible? That’s where video comes in.

Video is the simplest and most effective way to inform, educate, connect, and communicate with your past, current and future students—and they're expecting more of it from your college. Join video experts from PlayPlay in this session to learn about:

Why you need to use video now for social media
The different types of videos you should create to meet the different needs of your school how to create them easily
How PlayPlay can help you do this efficiently