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Maintaining a consistent plan for public health information is an important part of any university communication strategy. The stakes are exponentially higher during a global health pandemic. Understanding the needs and potential risks for your community, keeping abreast of ever-changing federal, state, and local guidelines and requirements, sharing testing and vaccination protocols, and providing crucial mental health and stress management resources to students and staff during a time of escalating uncertainly requires dedicated teamwork and flexibility.
This session will focus on strategies for sharing accurate and timely public health information with a diverse and far-flung community during an unprecedented health crisis.