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The Six Fundamentals of Developing Impactful Creative Teams

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As in-house marketing, communications, and social media functions become increasingly ubiquitous in higher education, the size of these creative teams continues to grow. With the rapid evolution brought on by COVID-19 and quickly shifting technical needs, these teams need to be functioning at a high level to produce their best work.

With our unique silos, limited budgets, and specialized goals, building a creative or technical team in higher education looks different than it might in a corporate setting. However, the benefits of investing time in team development are innumerable. Drawing on the wisdom of Patrick Lencioni, Seth Godin, Todd Henry, Simon Sinek, and others, this presentation helps participants define a philosophy for building and supporting their creative teams within a higher education framework.

In this session, participants will learn:

  • How to build trust and connection within their team
  • How to facilitate a conversation around shared values
  • How to create an environment where their team can thrive
  • How to best lead their team to success


Chantell Cosner
Marketing & Brand Manager
Gonzaga University

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