Most brands have a roadmap, or at least a POV, on up-and-coming social media platforms and when to establish a presence. But what if something happened overnight that forced you to fast-track that plan into reality? Learn how Ocean Spray did just this and handled the transformation of a 90-year-old brand into the latest TikTok trend, learning valuable lessons along the way!
Verzuz reimagines the DJ battles of hip-hop’s early days but in a virtual setting. It's fun, it's exciting but at the core, it demonstrates agile and nimble thinking that marketers should be paying attention to. Join Nicholas Love as he discusses what marketers can learn from the Verzuz movement and how these concepts can be applied across any and all social media or marketing activity.
Learn strategies implemented by the Starbucks social team ranging from an effective COVID-19 Response Plan to the launch of Fall/PSL and relatable text-only moments that shine a light on our customers and their desire for connectedness, virtual relief, and a sense of normalcy.
Learn the nuts and bolts of a successful social media strategy to position your brand for success.
Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.
Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.
Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.
Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.
Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.
Senior Manager, Social Media Marketing
Senior Manager, Digital Precision Marketing
Social Media Director
Golden State Warriors
Vice President, Group Director--National Paid Social Lead
Digitas North America
Director of Social Media
Vice President of Digital Marketing
G&S Business Communications
Principal & Lead Consultant
— Canadian Nuclear Safety Commission
— Chadron State College
— Betenbough Homes
— Fox Pest Control
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