Thursday, February 25, 2021
8:35 am–8:45 am PDT
Welcome Remarks by Summit Producer Breanna Jacobs
8:45 am–9:30 am PDT
Staying up to Date in 2021: An Overview of the Emerging Platforms, Consumer Trends, and Feature Updates
9:30 am–9:45 am PDT
Break
9:45 am–10:30 am PDT
How to Get Your Brand Started on a New Social Platform (including Short and Long Term Goals)
10:30 am–11:15 am PDT
How to Grow and Maintain a Social Media Following – Finding Both Your Niche and Broader Audiences
11:15 am–11:45 am PDT
Break
11:45am - 12:30pm PDT
Session details coming soon!
12:30 pm–1:15 pm PDT
The Art and Science of Content Marketing and Building a Strategy that Engages AND Drives Traffic
1:15pm - 2:30pm PDT
Growing Brand Loyalty Through Social Media Communities
1:15 pm PDT
Day One Concludes
Friday, February 26, 2021
8:35 am–8:45 am PDT
Welcome Remarks by Summit Producer Breanna Jacobs
8:45 am–9:30 am PDT
Running an Effective Social Media Campaign – Knowing How and When to Scale
9:30 am–9:45 am PDT
Break
9:45 am–10:30 am PDT
Ad Rescue: Saving Marketers from Creating Bad Social Media Ads
10:30 am–11:15 am PDT
Using Data, Metrics, and Tools to Drive ROI – and Best Ways to Report to Leadership
11:15 am–11:45 am PDT
Break
11:45 am–12:30 pm PDT
Identifying the Best Social Media Tools to Help Streamline Your Social Media Initiatives
Your technology stack is critically vital to driving effective and efficient results for your overall social media strategy.
It's often difficult to understand what tools are the best fit to help you achieve your team’s desired results.
How can you identify a proven process for evaluating and integrating tools?
How do you normalize producing once and publishing often seamlessly?
In this session, Nicholas will show you how to implement your chosen tech stack at scale.
After this session is over, you'll be able to answer questions like:
12:30 pm–1:15 pm PDT
Surviving Instagram Algorithm Changes to Boost Performance
Staying up on the latest Instagram changes is hard. In this session, we'll cover leveraging the newest Instagram features, including:
1:15 pm PDT
Live Summit Concludes
