This Keynote will unpack 2021 social media trends, sharing the most significant changes in consumer behavior and technology that’ll impact how your companies engage in today’s ever-evolving social media landscape. Attendees will leave with a deeper perspective on what your 2021 social media plan should consider and include.

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Most brands have a roadmap, or at least a POV, on up-and-coming social media platforms and when to establish a presence. But what if something happened overnight that forced you to fast-track that plan into reality? Learn how Ocean Spray did just this and handled the transformation of a 90-year-old brand into the latest TikTok trend, learning valuable lessons along the way! 

Takeaways include:

• How to build a brand, and a following, on a new social platform
• Navigating the world of TikTok and messaging to a Gen-Z audience
• How to eschew control and leverage UGC and influencers for content generation

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With sports teams, most people look at their arena attendees and home markets to identify their fan base. But when you take any brand online, massive potential to expand its fan base emerges. The Golden State Warriors certainly are The Bay’s team, but online, the team has nearly 50 million followers — the majority of which live outside of the United States. Over the past two years, Karen Ramming has expanded that social media following by 40% through identifying platform opportunities, analyzing audience data, and optimizing content. She is excited to share her learnings and key takeaways to help brands identify and grow their audiences.

Key takeaways:

• Analyze audience demographics and engagement behaviors
• Optimizing content for the platform and audience
• Identifying trends that fit your brand voice

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Been there, done that, messed around... with failed content strategies.  

 Now the question is, are you listening? Social listening allows you to find out what people think about you as a brand. Brand insights can be key when drafting a successful content strategy. Why? Because you’re catering to your specific audience.  

In this session, we’re going to discuss social listening experiments both the newbie and pro can try. Using the example of Saint Joseph’s University, you’ll learn: 

• The importance of social listening and competitor benchmark 
• How to draft a successful listening strategy 
• How to turn listening data into an actionable content strategy

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Topics covered in this panel include:

• How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
• What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
• Making your brand accessible to allow for one-to-one connections with your community
• What kinds of content drives customers and followers to want to be a part of a brand's community

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Let's face it, there are a plethora of bad social media ads being published every day by brands both large and small.

In this highly engaging and immersive session, James will dissect and critique real ads from brands being run on Facebook and Instagram today.

In doing so, he'll reveal the dos and don'ts of social media advertising and provide practical, real-world tips on how you can instantly create more successful ads that will grow your business.

After this session, you'll learn:

• Expert copywriting tips, tricks, formulas, and "hacks" to incorporate into your ads that will spark action among your target audiences and drive more conversions

• Creative design tactics to make your ads stand out in cluttered social feeds and garner customer attention

• How to incorporate consumer psychology practices and unique messaging techniques to drive more engagements and revenue

• Proper targeting tactics to ensure your ads are reaching the customers most likely to use your product or service

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Your technology stack is critically vital to driving effective and efficient results for your overall social media strategy. 

It's often difficult to understand what tools are the best fit to help you achieve your team’s desired results. 

How can you identify a proven process for evaluating and integrating tools?

How do you normalize producing once and publishing often seamlessly?

In this session, Nicholas will show you how to implement your chosen tech stack at scale. 

After this session is over, you'll be able to answer questions like:

• How can artificial intelligence help me maximize the content that I create? 
• Why is social listening critical, and how should I think about it? 
• I know measurement is essential, but how should I think approach measurement cost-effectively?

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Staying up on the latest Instagram changes is hard. In this session, we'll cover leveraging the newest Instagram features, including:

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