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Robert Bochnak

Social Media Strategist
Harvard Business School Office of Alumni Relations

Robert Bochnak manages social media channels—Twitter, Facebook, LinkedIn, and Instagram—for the Harvard Business School’s (HBS) alumni office and since January 2013 has helped the school generate more than 200,000 alumni interactions via Twitter, Instagram, and Facebook.

Robert writes about social media and higher education at https://www.linkedin.com/in/robertbochnak/ and is the former writer and editor of “GradMatters,” the Blog for the Tufts University Graduate School of Arts and Sciences. Robert holds a Master of Arts degree from the Tufts University Graduate School of Arts and Sciences and a Bachelor of Arts degree from the University of Massachusetts-Amherst.

Robert Bochnak’s Session(s):


11:45 a.m.–12:30 p.m. PDT —

Content Matters: Transforming Social Media Engagement into Tangible Content

This presentation will focus on ways Bob has taken elements of the Harvard Business School Office of Alumni Relations social media (like tweets and Instagram polls) and developed them into shareable content -- most notably in the form of videos. 

During his session, the audience will find ways to think differently about social media content and how--even if you're a one-person team like him--you can create engaging content around episodic social media events. 

His presentation will focus on basic tools one can use (e.g., Wakelet) to more advanced means (e.g., Adobe Premiere).


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