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Unleash your brand’s potential on social.

Here’s why you should join your peers at the longest running social media marketing conference in the US.

Learn the nuts and bolts

of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives

through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework

as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources and connections

with 3 days of social media marketing courses to champion a social media transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers

See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company

by learning to streamline your processes and improve your existing skills set through industry-leading social media marketing training.

Reap the benefits of sending your entire marketing team.

SMSS has sessions to help each role contribute most effectively to growing your brand’s social presence.
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Social Media & PR Professionals

  • Set relevant KPIs to measure social media success
  • Leverage social data insights to inform and improve your strategy
  • Establish solid audience growth and engagement
  • Learn best practices in social listening and customer care

Content Strategy Professionals

  • Learn how leading brands are consistently publishing relevant, original, high-quality content
  • Learn the most effective types of content to help achieve your brand’s goals
  • Diversify your content across social channels and increase reach

Digital Marketing Professionals

  • Understand social media’s impact on customer acquisition and retention
  • Learn best practices in social advertising across channels
  • Amplify lead generation and conversion from social channels
  • Create a holistic customer experience across digital channels

Brand Strategy Professionals

  • Develop social initiatives that support brand awareness and online reputation efforts
  • Develop a consistent brand voice and message across channels
  • Understand social media’s role in establishing brand trust and loyalty

Check out the latest in social media marketing

SMSS Resource Center

Download 200+ talks and case studies from past SMSS events

Why Your Social Media Should Map Content to Moments in Your Audiences’ Lives
Mar 20, 2019
A Walmart Case Study: Best Practices in Executive Branding and Presence on Social Media
Mar 20, 2019
Sony Interactive Entertainment – Santa Monica Studio
Creating Meaningful Social Media Relationships
Mar 20, 2019
Sabra Dipping CompanyCarusele & Ignite Social Media
Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area
Oct 12, 2018

View Full Resource Center

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